KATELYN GORMAN
A Result-Driven Digital Designer
EXPERIENCE
Graphic Designer at HOOLA BRANDING
Internship
Summer of 2020, I worked as a graphic designer for HOOLA Branding, located in Rancho Santa Fe, California. Working alongside the president of HOOLA, I strengthened my creative skills by developing new, original company names, logos, and clothing prints while personally communicating with clients on their visions, ideas, and requests.
Graphic Designer at Digitopia
Contract
Designed original, on-brand advertisement banners, infographics, and reports, for individual companies for their advertising and marketing purposes across many platforms.
Assessed and compiled essential needs for banner ads by studying the brand goals and guidelines while communicating with each client to accurately represent the company’s goal of using these forms of advertisement.
Social Media Graphic Specialist
Freelance
Managed social media for various clients and their company's products. Designed, curated, and posted visually pleasing social media posts and custom logos for personal businesses to properly market the product.
VVorked with Later: Content Calendar, Canva, illustrator, and Microsoft applications to develop and present prototypes for evaluation while researching trends and projected industry changes to capitalize on emerging opportunities.
“The goal of a designer is to listen, observe, understand, sympathize, empathize, synthesize, and glean insights that enable him or her to ‘make the invisible visible.’
-Hillman Curtis
